GAME

PlayerUnknown’s Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. The game is based on previous mods that were created by Brendan “PlayerUnknown” Greene for other games, inspired by the 2000 Japanese film Battle Royale, and expanded into a standalone game under Greene’s creative direction. In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game’s map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round.PlayerUnknown’s Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. The game is based on previous mods that were created by Brendan “PlayerUnknown” Greene for other games, inspired by the 2000 Japanese film Battle Royale, and expanded into a standalone game under Greene’s creative direction. In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game’s map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round.PlayerUnknown’s Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. The game is based on previous mods that were created by Brendan “PlayerUnknown” Greene for other games, inspired by the 2000 Japanese film Battle Royale, and expanded into a standalone game under Greene’s creative direction. In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game’s map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round.

PROMOTION

Social media marketing is the use of social media platforms and websites to promote a product or service.^[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.^[2] Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

Digital Marketing

We asked Shawburn for a full rebranding of our company. We couldn’t happier and our customers too.

Amy Blake, LexCorp

Shawburn took care of our online marketing with some amazing results. We are now the first result in every search engine!

Mike Wallace, Wayne Enterprises